The end of Clicks
AI is changing how we use the internet . Instead of clicking through websites, people can now get answers directly from AI (putting the traditional click-based business model at risk). https://www.ted.com/talks/matthew_prince_how_ai_is_breaking_ the_ internet_and_what_to_do_about_it Main points of Matthew Prince’s talk The old Internet model is breaking For 30 years, websites survived by attracting clicks through search engines. More visitors meant more advertising, subscriptions, or sales. AI changes “search” into “answers” Google traditionally sent users to websites. AI systems increasingly read the websites and give users the answer directly , so the original site may receive no visit. This creates a huge economic problem AI companies depend on content created by journalists, researchers, businesses and individuals, but those creators may no longer receive traffic or revenue in return. Prince argues that the web needs a new value exchange . ( Masters of Sca...